Batteries to 'die' a 18 months of being released, printers that are blocked on reaching a certain number of prints, lamps that melt a thousand hours ... Why, despite advances in technology, consumer products last less and less?
Shot in Catalonia, France, Germany, USA and Ghana, Buy, shooting, shopping, a journey through the history of a business practice that involves the deliberate reduction in the life of a product to increase its consumption because, as and in 1928 published an influential journal of American advertising, "an article that does not wear is a tragedy for business."
The documentary, directed by Cosima Dannoritzer and co-produced by English TV, is the result of three years of research, uses little-known archival footage, provides documentary evidence and shows the disastrous environmental consequences resulting from this practice. It also presents several examples of the spirit of resistance that is growing among consumers and includes the analysis and opinion of economists, designers and intellectuals who proposed alternative ways to save economy and environment.
A bulb at the root of planned obsolescence.
Edison made his first light bulb sales in 1881. Lasted 1500 hours. In 1911 an ad in English media highlighted the benefits of a mark certified bulbs lasting 2500 hours. But as revealed in the documentary, in 1924 a cartel that brought together the main manufacturers in Europe and the United States negotiated to limit the lifetime of a light bulb at 1000 hours. The Phoebus cartel was called and officially never existed but in Purchase, pull, buy we are shown the document which is the starting point of obsolescence, which is now applied to next-generation electronic products such as printers and iPods and applied also in the textile industry with the disappearance of the means to test runs. Consumer
rebels in the Internet age
Throughout the history of the scheduled expiration, the film also paints a fresco of the history of economics in the last hundred years and provides an interesting fact: the attitudinal change in consumers through the use of social networks and the Internet. The Neistat brothers case, the computer programmer or Catalan Vitaly Kiselev Marcos López, give a good account of it.
Africa, first world electronic landfill
disposable
This constant has serious environmental consequences. As we see in this research, countries like Ghana are becoming the first world electronic trash. To arrive there periodically hundreds of containers full of waste under the label of "second-hand material" and the umbrella of a contribution to bridging the digital divide and eventually taking the place of rivers or fields where children play.
Beyond the complaint, the documentary is to give visibility to entrepreneurs implement new business models and hear the alternatives proposed by intellectuals such as Serge Latouche, start talking revolution 'decrease', the reduction consumption and production to free time and develop other forms of wealth, such as friendship or knowledge, which does not define the use.
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